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Empowerment Self Defense
in a
Mobile App

MyPwrLtd Brings you

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Our Mission

To create a mobile application for smartphones and tablets that delivers Empowerment Self Defense and other violence prevention techniques in an accessible, affordable, effective and intuitive AI-based interactive multimedia format.

Our Vision
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To change the culture of violence through education, awareness, skills and training by way of mobile app technology


Be a Beta Tester!

MyPwrApp is currently seeking individuals and organizations to test our Beta version. Beta testers must be capable of downloading our mobile app and navigating the app in English. There is no cost involved, but we will be asking for feedback on our features and user experience. 

About MyPwr App

Users train in Empowerment Self Defense and other violence prevention techniques, all on their mobile devices. The app enables users to practice setting and respecting boundaries, giving and receiving consent and learning to assess danger in all areas of life – relationships, social circles, family situations, the workplace, school and more. In addition, users learn and practice the principles of Think, Yell, Run, Fight, Tell – the core principles of ESD. These skills are presented in 21 multimedia lessons that include audio, video, text, animation and gaming formats.

A half-century of experience in and knowledge of Empowerment Self Defense has proven that teaching self-defense reduces violence. Through this knowledge we have created best practices for the effective delivery of primary violence prevention skills across all populations. Our partners in this work are the staff at El HaLev who have been at the cutting edge of teaching ESD both locally and globally. This app takes that knowledge and makes it available to anyone with a smartphone.

Production Partners
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Clear instruction and reinforcement exercises

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Grounding, focus and relaxation techniques

Access to an online, anonymous support community

Coaching and mentoring from experienced ESD trainers


Delivering Empowerment Self Defense, the most researched and effective violence prevention protocol available, in an interactive, multimedia, AI-driven mobile app. 

Yehudit Zicklin-Sidikman, CEO

*Yehudit Zicklin-Sidikman, MBA, CEO​

For 20 years she has created and supported Empowerment Self Defense (ESD) and Violence Prevention Education with the goal of building accessible programs worldwide. ​

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Sara Halevi - CMO

Sara has spent a decade as a marketing executive in the Start-up high tech ecosystem. Psychologist, speaker and published author with experience in  multimedia production, she has an arsenal of tools to bring visibility, unique branding and high energy to the company.​

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Lior Ashkenazi, CFO

Board of Directors member of Israel's largest companies, with rich senior management experience in companies over 100m NIS. Vast experience in real estate and production.​

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We want your Business

Contact Us

We want your Business!

MyPwrApp has a business-to-business model that enables businesses to change the culture of violence and sexual harassment in the workplace. We will customize our app for your employees, using your branding, logo, colors, etc. Empowering your employees to stand up against interpersonal violence will make your workplace healthier, happier and more productive. For more information contact

To learn more, please fill in your contact details and submit questions to our team.

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